Tourism and Life

Goal 2: Historic Pittsfield attracts tourists and residents to visit the vibrant retail and dining district as well as enjoy a variety of historic and cultural attractions and activities.

Top 5 Strategies for 2021:
1. Develop a marketing plan to promote existing businesses, attractions, and activities
2. Create programs to make downtown more beautiful, restored, and accessible
3. Develop new attractions/facilities/entertainment options
4. Organize events and activities to attract and keep people in town
5. Develop an arts culture in Pittsfield (fine arts, theater, music, etc.)

Establish geocaching in the area

Increase vendor participation at festivals

Develop mural signage and plan a dedication walk

Create signage for tourist attractions

Increase awareness for our activities with strategic use of social media, particularly on tourism-related website